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Course Details



Programme Category	:	Public Administration - Public Communications
Course Title	:	New Media Seminar 2009
Course Code	:	NMSMR
Objective	:	• An overview of the local and global new media scene • The Government’s approach to new media • Features of new media platforms and how they are used for public communications, crisis communications, marketing, and feedback and consultation.
Course Outline	:	Welcome Address: •PS (Information, Communications and the Arts), Mr Chan Yeng Kit Keynote Address: • Mr Peter Ho, Head Civil Service, PS (Foreign Affairs), and PS (National Security and Intelligence Coordination) Presentation by IDA: • Strategic Outlook: Emerging Technology Trends With Significant Impact on Society •MICA’s New Media Unit : - Introduction to New Media and Local Media Scene - Web 2.0 and Key Platforms, including:  YouTube  Wikipedia  Facebook  Podcasts, vodcasts, widgets, apps, games and more -International Case Studies:  Use of New Media in U.S. Presidential Elections  Use of New Media in Szechuan Earthquake Disaster New Media: Challenges and Joys : Sharing of New Media Initiatives:: • REACH, MCYS • Singapore Youth Olympics Games Organising Committee, MCYS • Singapore Police Force, MHA • Health Promotion Board, MOH • NDP Exco ’09, Mindef

Division	:	1 & 2
Especially Relevant For	:	Senior Management, Corporate Communications Officers, Managers and Executives who are involved in New Media work

Time	:	9am-6pm
Duration	:	1 Day
Course Fee	:	$123.05 (inclusive of 7% GST)
Additional Fee Info	:	Absentees will be charged the full course fee.

Course Administrator Details
Name	:	Jasmine Toh
Contact No.	:	68741779
Email	:	jasmine_toh@cscollege.gov.sg